Privacy Policy

The Hunter Resort Pty Ltd (ABN 89 003 384 307)

Last updated: 6 October 2026

1. Introduction

The Hunter Resort Pty Ltd, trading as Hunter Valley Resort + Farm ("we", "our", "us"), respects your privacy and is committed to protecting the personal information we hold about you.

This Privacy Policy explains how we collect, hold, use and disclose personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and other applicable Australian privacy laws.

2. Personal Information We Collect

The personal information we collect depends on your dealings with us and may include:

your name, address, email address and telephone number;
booking, reservation, accommodation and stay details;
the names and details of guests included in a booking where provided to us;
dining, wine experience, activity and other reservation details;
conference, event, wedding and group enquiry information;
payment and transaction information;
preferences and information relevant to providing the services you request;
communications and correspondence with us;
information you provide when entering a promotion, competition or survey;
marketing and communication preferences;
website usage information such as IP address, browser and device information, and interactions with our website where collected; and
other information you voluntarily provide to us.

We seek to collect only personal information that is reasonably necessary for our business activities and the services we provide.

Where sensitive information is required, we will handle it in accordance with applicable privacy law and will only collect it where permitted.

3. How We Collect Personal Information

We generally collect personal information directly from you when you:

make an accommodation, dining, activity or other reservation;
make an enquiry by telephone, email, online form or in person;
check in to or stay at Hunter Valley Resort + Farm;
book or attend an event, conference, wedding or group function;
purchase goods, services or gift vouchers;
subscribe to our newsletters or marketing communications;
enter a promotion, competition or survey;
use our website or interact with us through social media; or
otherwise communicate or do business with us.

We may also receive personal information from another person making a booking on your behalf, travel agents, online booking services, tour operators, event organisers, corporate clients and other booking or distribution partners.

Where practical, you may deal with us anonymously or using a pseudonym. However, we may require identifying information where it is necessary to provide accommodation, process a reservation or payment, comply with legal requirements, or otherwise provide the service you have requested.

4. Why We Collect and Use Personal Information

We may collect, hold, use and disclose personal information for purposes including:

processing and managing bookings, reservations and payments;
providing accommodation, dining, activities, events and other services;
communicating with you before, during and after your visit;
responding to enquiries and providing customer service;
managing conferences, weddings, events, groups and functions;
administering gift vouchers, promotions, competitions and surveys;
maintaining and improving our services, website and guest experience;
maintaining business, accounting and transaction records;
protecting our guests, staff, property and business;
sending marketing communications where permitted by law;
meeting our contractual obligations; and
complying with legal and regulatory requirements.

If you do not provide information that is reasonably required for a particular service, we may not be able to process your booking or provide that service.

5. How We Hold and Protect Personal Information

Personal information may be held electronically or in physical records. Electronic information may be held in our booking, reservation, payment, communications, accounting, website and other business systems, including systems provided or hosted by third-party service providers.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure. These measures include appropriate administrative, physical and technical safeguards having regard to the nature of the information and the systems in which it is held.

No method of electronic transmission or storage is completely secure. Where personal information is no longer required for a lawful business or legal purpose, we take reasonable steps to destroy or de-identify it in accordance with applicable privacy law.

6. Disclosure of Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this policy, including to:

accommodation, reservation and property-management technology providers;
payment processors, financial institutions and payment service providers;
website hosting, information technology and communications providers;
booking platforms, travel agents, tour operators and distribution partners involved in your booking;
contractors and service providers assisting us to provide a service you have requested;
professional advisers such as accountants, insurers and legal advisers;
marketing and communications service providers where appropriate;
government, regulatory, law enforcement or emergency authorities where required or permitted by law; and
other parties where you have authorised us to disclose the information.

We do not sell or rent your personal information.

7. Overseas Disclosure

Some of the technology, booking, communications, payment, marketing and other service providers we use may operate or store information outside Australia.

As a result, personal information may in some circumstances be disclosed to, accessed by, or stored using service providers located overseas. The countries involved may vary depending on the provider and service being used.

Where the Australian Privacy Principles apply to an overseas disclosure, we take reasonable steps required by Australian privacy law in relation to that disclosure.

8. Direct Marketing

Where permitted by law, we may use your contact details to send you information about Hunter Valley Resort + Farm, accommodation, dining, experiences, events, packages, special offers and related products or services that may be of interest to you.

You can opt out of marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us.

Opting out of marketing communications will not prevent us from sending communications that are necessary to manage an existing booking, reservation, transaction or other service you have requested.

9. Cookies and Website Information

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site and improve its performance and functionality.

Some website services may be provided by third parties and may use their own cookies or similar technologies.

You can control or disable cookies through your browser settings. Disabling some cookies may affect the operation or functionality of parts of the website.

10. Third-Party Websites and Booking Services

Our website contains links to third-party websites and services, including booking, payment and other external services. When you leave our website or use a third-party service, that provider may collect and handle information under its own privacy policy and terms.

We encourage you to review the privacy policies of third-party services you use.

11. Accessing and Correcting Your Personal Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, please contact us using the details below. We may need to verify your identity before providing access or making a correction.

There may be circumstances permitted by law in which we cannot provide access to some or all of the information requested. If this occurs, we will respond in accordance with applicable privacy law.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, to provide our services, maintain appropriate business and transaction records, resolve disputes, and comply with legal, accounting and regulatory requirements.

When personal information is no longer required and we are not legally required to retain it, we take reasonable steps to destroy or de-identify it.

13. Data Breaches

We take data security seriously and maintain procedures for responding to suspected or actual data breaches.

Where a data breach is likely to result in serious harm and the Notifiable Data Breaches scheme under the Privacy Act applies, we will take the steps required by law, which may include notifying affected individuals and the Office of the Australian Information Commissioner (OAIC).

14. Automated Decision-Making and Artificial Intelligence

We may use software, automated systems or artificial intelligence tools to assist with administrative, operational, analytical or customer service functions.

We do not currently arrange for a computer program to use personal information to make, or substantially and directly contribute to making, decisions that could reasonably be expected to significantly affect an individual's rights or interests.

If our practices change so that the automated decision-making transparency requirements of the Australian Privacy Principles apply to us, we will update this Privacy Policy to provide the information required by law.

15. Privacy Enquiries and Complaints

If you have a question, concern or complaint about how we have handled your personal information, please contact us using the details below.

Please provide sufficient information for us to understand and investigate your concern. We will acknowledge and consider privacy complaints and respond within a reasonable period, having regard to the nature and complexity of the matter.

We will seek to resolve privacy complaints directly with you. If you are not satisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, information-handling practices or legal requirements.

The current version will be published on this website and will show the date it was last updated.